Web Page Content
considerations
Search engines tend to classify pages based on a fixed set of factors; this
strongly affects which pages rise to the top in search results.
First place: the page's title
Frequently overlooked, this is what appears in the blue bar at the top of
your browser. The title needs to clearly, quickly, and succinctly summarize
what the page is about. If you search for a business and find lots of pages
that mention them but don't find their pages until way down in your results,
odds are they don't even have the name of the business in the page title
(they probably have "Welcome" as the titile of the page....)
Second place: META tags
Two tags that are invisible to those viewing the Webpage strongly affect
a page's position in search resultsthe Keyword and the Description
META tags. Keywords are used by many search engines to help them classify
the relevancy of a page to a particular search. The description is what appears
as the description of the page in most search engines (otherwise, the first
25 words or so of the page appear).
Third place: the first twenty to thirty words of the page
This can really leave out pages that are principally graphical in nature.
Other Page Ranking methods
Google ranks pages based on the number of pages that link to that page, treating each link as a "vote" for that page. GoTo.com (now defunct) ranked results based on advertising fees paid for the ranking (they even told you how much was paid for the ranking...).
Metaindices
Some pages on the Web serve as a meta index: an index of indices. These are
particularly valuable as starting points for Web exploration, i.e. "surfing".
Examples:
Meta Search Engines
Meta search engines are aggregators; they send your query to multiple search engines
and indicies, then take the results and combine them. The value of the results depends on
which engines are searched, the number of engines searched, and the ability of the
meta engine to rank results for relevancy.
Examples:
Web Portals
Portals are intended to be "one stop" entry
points to the Web. They were built to function as replacements for
online services such as CompuServe and Prodigy. They're typically
advertiser-supported with all services provided at no cost to users
but indication are that some may start charging for some services.
Portals normally include at least some of a standard set of elements; some
have them all:
-
Ability to personalize content
-
Web index
-
Search engine (may only search the index but in many cases make use of strategic
agreements with major search engines, i.e. Yahoo & AltaVista)
-
Free email
-
Chat rooms
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Free Web page space
-
News, weather, and stock reports
-
Games
Blurring the distinction between indicies and search engines, many index
and search engine sites are becoming portals and now are offering both. Existing
indicies or search engine sites striving to be major portal sites include:
Other portal sites are conversions of existing high-traffic sites; examples
are:
Some are just new (built as portals from the ground up...)
How to start your search...
Is your topic very specific?
Go to AltaVista,
Google, or
Fast
Why? Largest number of pages indexed increases chances of coming up with
an exact match
Is your topic very broad (i.e. children)?
Start at the metaindices; find an applicable topic and see if there is a
specific catalog on index that fits the path your search is resolving to
Is your topic general (i.e. government spending)?
Try starting at a catalog type site; just as an example,
Wired Cybrarian has
a good government section.
As you narrow your topic...
-
look for lists of relevant links on content pages
-
look for key words and phrases on useful content pages that might help define
a good search query (i.e. build your own "keyword" list)
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